Epic One-Pager

Partner Events That Actually Work

How to Fill Partner Events and Get Paid Clients

The exact system trainers use to turn free workshops into $5k-$15k months

Why Your Partner Events Aren't Working

  • You do a free workshop at a gym or studio
  • Three people show up
  • Nobody buys
  • The partner ghosts you

    • It's not you. It's your one-pager.

    9

    Elements Your One-Pager Needs

  • Make the partner say "yes" fast
  • Make people want to come
  • Turn attendees into paying clients

    • 1. A Headline That Talks to Real People

    Who you help + Their problem + What they get + How fast + Where it is

    ❌ Bad:

    "Free Fitness Workshop"

    ✓ Good:

    "Desk Workers: Fix Tight Hips + Drop 8lbs in 28 Days"

    2. One Line That Says Who It's For

    Right after your headline, tell them exactly who should come.

    "Perfect for busy people who sit all day, have low energy, tight hips, or can't lose weight."

    "Made for guys over 40 dealing with back pain, low energy, and dad bod who don't have time for hour-long workouts."

    Right people think "yes, that's me"
    Wrong people don't waste your time

    3. Three Things They'll Get

    3

    Don't list 10 things. Give them exactly three.

  • Something they can do right away
  • A simple tool or plan they can follow
  • Something made just for them

    • Example:

    • • Learn the 5-minute morning energy routine
    • • Get the simple meal plan (no cooking twice)
    • • Leave with your personal 14-day plan

    4. Proof That It Works

    Show them that people like them got results. Use 2-3 short testimonials with real numbers.

    Sarah P., busy mom

    Lost 9 pounds in 4 weeks. Finally fits in her jeans.

    Mike T., desk job

    Back pain down 70%. Plays with his kids again.

    Jennifer K., works 50 hours/week

    Down 11 pounds in 6 weeks. Still eats out for work.

    Add photos if you have them. Photos can double your sign-ups.

    5. The Details People Need

    Tell them exactly when, where, and what will happen. Don't make them guess.

    When:

    Thursday, April 17 at 6:00 PM (45 minutes)

    Where:

    [Partner Name], 123 Main Street (free parking in back)

    What We'll Do:

    • • 0-10 min: Learn the simple system
    • • 10-30 min: Do the moves together
    • • 30-40 min: Answer your questions
    • • 40-45 min: Build your personal plan

    6. What the Partner Gets

    "We do everything. You get all the credit."

  • We handle sign-ups and follow-up
  • We run the whole workshop
  • We bring all materials
  • You keep ticket money
  • Your members love it
  • You look like a hero

    • 7. Take Away Their Fear

    Even free events scare people. A guarantee fixes this.

    "Come to the workshop. If you don't get at least one thing you can use this week, I'll give you a free training session to make it right."

    "No pressure, no sales pitch. If it's not for you, just leave. No hard feelings."

    The guarantee gets more people to sign up AND shows your partner you're serious.

    8. One Clear Next Step

    Tell them exactly what to do. One thing. Make it easy.

    Scan this QR code to save your seat

    or

    Text WORKSHOP to [number]

    Add Real Urgency:

  • "Only 15 spots" (if that's true)
  • "Registration closes Monday"
  • "12 of 20 seats left"

    • 9. Give It a Name

    A named workshop sounds more real and more valuable.

    Good Names:

    • • "The 28-Day Mobility Reset"
    • • "The Dad Strength Workshop"
    • • "The Busy Mom Fat Loss Blueprint"
    • • "The Desk Worker Energy Fix"
    Time or type + Main benefit + Simple word (reset, blueprint, fix, system)

    Your Action Plan This Week

    Monday: Build your one-pager
    Tuesday: Make a simple sign-up form
    Wednesday: Pick 3 partners and send it
    Thursday: Follow up and pick a date
    Friday: Post everywhere and fill seats
    Next Week: Run your workshop, get testimonials, book the next one

    Don't wait until it's perfect.

    Done beats perfect every time.

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