TrainSpace: Build Your Coaching Website in Under an Hour
How Coaches are Building Websites with No Tech Skills or Wasted Money
The Problem Every New Coach Faces
You know what you're good at. Training clients. Helping people reach their goals. Getting results.
But building a website? Writing social media posts? Creating email sequences? That stuff takes forever. And it costs a fortune if you hire someone to do it right.
Here's the good news. AI tools have changed everything. What used to take weeks and thousands of dollars can now happen in an afternoon. For free.
What You'll Learn in This Guide
This article walks you through the exact process one wellness coach used to build her entire online presence using TrainSpace's AI tools. You'll see how she:
Created a unique brand voice that sounds like her (not a robot)
Built a professional website with booking calendar
Generated social media content for weeks
Did it all without touching a single line of code
Let's dig in.
Step 1: Build Your Brand Voice First
Before you create anything, you need to know how you want to sound. Your brand voice is how you talk to clients. It's what makes you different from every other trainer out there.
Why Brand Voice Matters
Think about it. If all your emails, posts, and website copy sound generic, why would anyone pick you over the competition? Your personality is what sells.
The TrainSpace AI Assistant asks you simple questions to figure out your voice:
Question examples:
Are you professional or casual?
What's your energy level? Calm, energetic, playful?
Pick three traits that describe how you coach
What are your core values?
The Smart Way to Answer These Questions
Don't overthink it. Just be honest. When the AI asked one coach if she was casual or professional, she said "slightly casual." When it asked about her values, she picked "honesty" and "evolution over exactness" (her twist on "progress over perfection").
The AI even helps you rewrite cliche sayings into something that feels more like you.
Pro tip: Record yourself talking about your business for 5 minutes. Use that transcript to teach the AI how you naturally speak. It works way better than filling out forms.
Step 2: Use AI to Generate Social Media Content
Once your brand voice is set up, creating content becomes stupid easy.
The Motivational Monday Example
The coach in our example wanted to create a Motivational Monday post. Here's what happened:
She told the AI to write something motivational
The AI suggested: "Step by step is the way to success. Don't sprint into burnout."
It added a call to action: "What small step will you take today?"
It even created a custom image (a sunlit forest path)
Total time? About 3 minutes.
Content Calendar Strategy
The AI can generate 30 days of content ideas based on your brand voice. Popular formats include:
Motivational Monday quotes
Workout Wednesday tips
FAQ Friday (answer common client questions)
Success Story Saturday
Daily fitness puns (if that's your thing)
You can batch create 10 posts in one sitting and schedule them all at once.
Step 3: Build a Professional Website Using Claude AI
This is where things get really interesting. The coach built her entire website using an AI tool called Claude. No web designer needed.
The Process (Simplified)
What you do:
Tell Claude about your business
Give it your website URL (if you have one) or describe what you do
Ask it to build you a website
What Claude does:
Creates a complete homepage with headlines, sections, and buttons
Adds an "About" section
Builds a services section with descriptions
Includes testimonials (you add real ones later)
Creates a contact form or calendar booking section
Time investment: 10 to 45 minutes depending on how picky you are.
The Results Are Shocking
The website Claude built looked like something you'd pay $5,000 for. It had:
Clean, modern design with rounded edges
Professional color schemes
Working buttons and links
Mobile responsive layout
Embedded booking calendar
All from a simple conversation with AI.
Step 4: Add Your Booking Calendar
Getting people to book calls is the whole point of having a website. TrainSpace makes this part simple.
Calendar Integration
Create your calendar inside TrainSpace
Get the embed code
Tell Claude to add it to your website
The AI creates a beautiful calendar page automatically
The calendar page can include:
Intro text about what to expect
Your photo
Available time slots
Service descriptions
Pricing (optional)
Step 5: Connect Everything Together
Here's where most people get stuck. You've got pages, but they don't link to each other properly.
Make Your Buttons Work
The AI needs to know where each button should send people. Just tell it:
"Make all the 'Get Started' buttons go to my calendar page."
It updates every button on your site in seconds.
Navigation Menu
Ask the AI to create a top navigation bar that links to:
Home
About
Services
Testimonials
Book Now
Simple navigation keeps visitors from getting lost.
Real World Example: Gina's Website Transformation
Let's look at what actually happened during the demo call.
Starting point: Gina had an outdated website that needed work. She wasn't confident about her social media. She felt behind.
45 minutes later: She had a complete website redesign, a month of social media posts ready to schedule, and a brand voice document she could use everywhere.
The reaction: "I like that a lot better. There's a lot of things about it that I do like a lot better than what's going on with my website right now."
Common Questions About Using AI for Your Business
Do I need coding skills?
Nope. Zero. You copy and paste. That's it.
Will my website look like everyone else's?
No. The AI uses your brand voice, your colors, your photos, and your words. Two coaches using the same AI will get completely different results.
What if I don't like what the AI creates?
Just ask it to change things. "Make this section shorter." "Use green instead of blue." "Sound more energetic." It learns as you go.
Can I update my website later?
Yes. Ask the AI to change specific sections. You don't have to rebuild everything from scratch.
What about SEO (search engine optimization)?
The AI can optimize your website copy for search engines. Just ask it to "include SEO keywords for [your city] fitness trainer" or whatever applies to you.
The Templates vs. AI Question
TrainSpace offers pre made templates AND AI website building. Which should you use?
Use templates when:
You want something proven to work
You like having structure to work within
You have a few hours to customize everything
Use AI (Claude) when:
You need something fast
You want complete creative control
You're building simple pages (thank you pages, welcome pages)
The best approach: Use both. Pick a template you like, then ask AI to improve the copy and customize sections.
Getting Started Checklist
Ready to build your own website and content system? Follow this order:
Week 1: Brand Foundation
[ ] Complete the Brand Voice Builder (7 minutes)
[ ] Save your brand voice document
[ ] Test it by asking AI to write a sample post
Week 2: Content Creation
[ ] Generate 10 social media posts
[ ] Schedule them in your content calendar
[ ] Create email welcome sequence
Week 3: Website Building
[ ] Choose a template or use AI to build from scratch
[ ] Add your booking calendar
[ ] Connect all buttons and links
[ ] Add real photos and testimonials
Week 4: Launch
[ ] Publish your website
[ ] Start posting on social media
[ ] Send your first newsletter
Advanced Tips from the Demo
The Image Generation Trick
When you ask AI to create images for your posts, be specific. Instead of "create an image about fitness," try:
"Create a photo of a peaceful trail through a sunlit forest, representing a wellness journey, with soft natural lighting."
You'll get much better results.
The Copy and Paste Method
Keep a Google Doc with these things saved:
Your brand voice document
Your elevator pitch
Common questions clients ask
Your service descriptions
When you need the AI to create something, paste the relevant info so it has context.
The Feedback Loop
The AI gets better the more you use it. If it creates a post that's too formal, tell it. "Make this sound more casual and add a pun." It remembers for next time.
What This Means for Your Business
Ten years ago, launching a coaching business meant:
$7,000 for a website
$200 per month for hosting and maintenance
Hiring a copywriter for $500 per page
A social media manager at $1,000 per month
Today, you can build all of it yourself in a weekend using AI tools. The playing field is level. Small coaches can look just as professional as big fitness companies.
The Bottom Line
You don't need to be tech savvy to build a professional online presence anymore. You just need to know how to have a conversation with AI.
The tools do the heavy work. You bring the expertise, personality, and coaching skills. That's the combination that wins.
Next Steps
If you want to try this yourself:
Sign up for TrainSpace (there's a 30 day free trial)
Start with the Brand Voice Builder
Create your first social media post
When you're ready, tackle the website
Don't try to do everything at once. Pick one thing, get it done, move to the next.
Need help? The TrainSpace team runs weekly workshops where they walk through this exact process live. You can ask questions and get unstuck in real time.
Want to see this in action? Watch the full demo recording where a wellness coach builds her entire website in 45 minutes. [Link to recording]
Questions? Drop them in the comments in TrainSpace University. We read every single one and Cameron (the TrainSpace founder) often jumps in to help directly.
