Referral Machine

Building Your PT Business Through Referrals
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Build Your PT Business

The Ultimate Referral Strategy Guide

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1

Deliver Outstanding Value First

  • Client Experience: Make every client feel supported, heard, and see real progress
  • Track Results: Document before/after photos, strength improvements, and health markers
  • Go Above & Beyond: Regular check-ins, personalized plans, and constant encouragement
Remember: Happy clients naturally want to share their success stories!
2

Ask for Referrals at the Right Time

  • Don't Be Shy: Most happy clients are eager to refer when asked directly
  • Perfect Timing:
    • After achieving a milestone (weight loss, PR, program completion)
    • Following positive feedback sessions
    • During celebration moments
Sample Script: "I'm so glad you're seeing results! I'd love to help more people like you. Do you know anyone who could benefit from training?"
3

Create a Simple Referral Program

  • Reward Both Parties: Referrer and new client both benefit
  • Reward Ideas:
    • Free session for every successful referral
    • Discount on next training package
    • Branded merchandise (shirts, water bottles)
    • Monthly raffle entries (gift cards, supplements)
  • Keep It Simple: Easy to understand and share
4

Make Referrals Easy to Share

  • Shareable Resources:
    • Business cards with "refer-a-friend" offers
    • Custom referral codes or links
    • Pre-written texts/emails for forwarding
  • Social Media Power: Encourage client tags and success story shares
  • Remove Friction: Make the referral process effortless
5

Leverage Social Proof

  • Client Testimonials: Share transformation stories (with permission)
  • "Client of the Month": Feature success stories on social media
  • Group Events: Host workouts where clients bring friends for free
Pro Tip: Many "friend trial" sessions convert to paying clients!
6

Stay Top of Mind

  • Past Client Connection: Holiday texts and progress check-ins
  • Long-term Value: Former clients often return or refer later
  • Monthly Newsletter: Tips, success stories, and gentle referral reminders
7

Give Referrals Yourself

  • Professional Partnerships: Connect with chiropractors, massage therapists, nutritionists, health stores
  • Mutual Referrals: Refer your clients to them, they'll return the favor
  • Network Building: Create a web of trusted professional relationships

Ready to Build Your Referral Machine?

Start with Step 1: Deliver incredible value to your current clients

The referrals will naturally follow! 🎯

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