Client Lifetime Value Calculator
Find out what your average client is really worth, and how much you can safely spend to get the next one.
Total client lifetime value
$2,700
Direct LTV
$1,800
Referral value
$900
LTV:CAC ratio
36:1
Safe ad spend per client (1/3 of LTV)
$900
✅ Healthy ratio. You can scale paid acquisition.
How to use your LTV
Set your ad budget. Spend up to 1/3 of your LTV per new client. More than that and your business gets fragile.
Justify higher offers. If your LTV is $3,000, you can confidently sell a $1,500 transformation package without flinching.
Find your weakest link. Low retention? Improve onboarding. Low monthly revenue? Add upsells. Few referrals? Build a referral system.
Frequently asked questions
What is client lifetime value (LTV)?+
LTV is the total revenue you earn from one client across the entire time they work with you. It is the single most important number in your training business because it tells you what you can afford to spend to acquire a new client.
How do I calculate LTV for a personal training business?+
Multiply your average monthly revenue per client by the average number of months a client stays with you. Add referrals if you want to be precise. The calculator above does this automatically.
What is a good LTV for personal trainers?+
Most successful online trainers see LTVs between $1,500 and $6,000. In-person high-ticket coaches often hit $10,000+. The number matters less than the trend. Is it growing each quarter?
How do I increase my client LTV?+
Three levers. Raise prices. Add nutrition or accountability upgrades. Improve retention so clients stay 9 months instead of 4. The fastest win is usually retention.
Want to double your client LTV?
The Academy gives you the retention systems, upsells, and referral playbooks that grow LTV month over month.
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